Both Teams to Score Betting 2026

Updated October 2026

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*Current as of 27 October 2026 · verified against the Gambling Commission’s public register.*

Both teams to score sits at the centre of modern football punting for a reason. It strips a match down to one question: will each side find the net? That question is short enough to follow on television, deep enough to build a strategy around, and priced at most major bookmakers from the Premier League down to the Conference. What follows is a working guide to the bet itself, the rules that govern it, the operators licensed to take it, and the arithmetic underneath every price.

Why Both Teams to Score Appeals to Punters

The market’s pull is structural rather than glamorous. A 1X2 match result punter picks one of three outcomes, and the bookmaker’s margin eats into all three prices; a both-teams-to-score punter picks one of two outcomes — yes or no — and the margin over those two is what the operator keeps. Fewer outcomes, fewer ways for the book to be wrong about the market shape, and a price the punter can read at a glance. That simplicity makes BTTS the second-most-popular football market in most British price trackers, behind match result but ahead of correct score.

It also rewards watching the game. Unlike the outright, BTTS stays alive until the final whistle. A 2-0 lead with twenty minutes left collapses the moment the trailing side scores, and a goalless first half does nothing to settle the bet. Every clearance off the line, every speculative cross, every save becomes relevant in a way it does not on the 1X2. For a punter who watches the match rather than trading out at the break, that is the appeal.

The market has its own family of variants now: BTTS and win, BTTS in both halves, BTTS first half, BTTS second half, BTTS in each half, and the request-a-bet combinations that string two or three of these into a same-game multi. They all settle on the same underlying question, but the price moves with each restriction, and a punter who treats them as the same market is the punter the margin eventually catches.

What a Both Teams to Score Bet Actually Is

A both teams to score bet is a two-outcome wager on whether each side will score at least once during normal time. Yes means both teams score at least one goal each; no means at least one team fails to score, whether the match finishes 1-0, 2-0, 0-0 or 5-0. The bet is settled on the result after ninety minutes plus stoppage time. Extra time and penalty shootouts do not count unless the operator offers a market that says so.

That last clause matters more than it looks. Goals scored in extra time do not rescue a “yes” bet that was dying in the ninetieth minute; they do not save a “no” bet that had already been won. The ninety minutes includes time added by the referee for stoppages, but nothing the referee adds afterwards. The grey edge case is a goal scored at 90+10:00, where the assistant has raised the board for ten added minutes and the goal lands at the tenth. That counts. A goal scored at 90+11:30, after the assistant has lowered the board and the referee has blown for full time, does not.

The 90-Minute Rule and Why It Exists

Bookmakers settled on 90 minutes because it gives a clean boundary. Football’s own rules do not. A referee can add as much stoppage time as the match demands, and a goal scored in the ninety-fifth minute is as legitimate as one in the forty-second. Sky Bet’s published football rules settle the bet on ninety minutes of play plus any time the referee adds for stoppages; extra time and penalties do not count unless the market specifically says so. That is the industry default rather than a quirk of one firm, and it is worth checking against each operator’s own terms because small wording differences change which goals count.

Abandoned Matches and What Happens to Your Bet

Football matches get abandoned. Floodlight failures, crowd trouble, a player collapsing on the pitch: all of these end a fixture before ninety minutes are up, and the rule then determines what happens to a live BTTS bet. Sky Bet’s published football rules void bets on abandoned matches unless the market has already been decided — a 2-1 scoreline at the seventy-fifth minute when the lights go out has already settled, because both teams have scored and one to score is no longer in doubt — and the match is then restarted within three hours of the original kick-off and played to a conclusion within three days of the abandonment. Every other open bet is voided and the stake returned. That is the cleanest version of an industry-wide principle, and most GB-licensed operators handle it the same way, but the precise timing thresholds vary.

First Goalscorer and the Same Boundary

First-goalscorer markets look like a different bet, but they ride the same ninety-minute fence. A first-goalscorer bet on the striker who opened the scoring in the fourth minute wins at full time regardless of what happens afterwards; a bet on a forward who never gets a touch loses. Sky Bet settles first goalscorer markets on the result after ninety minutes plus injury time, and extra time and penalty shootouts do not count unless extra-time betting was specifically offered. The two markets diverge on the underlying question but share the boundary that decides them.

Picking BTTS Selections That Hold Up

A selection is a forecast plus a price, and a forecast without a price is just a hunch. The arithmetic underneath BTTS is straightforward: convert each side’s underlying expected goals into a probability that each scores at least once, multiply them together for the joint probability that both teams score, and compare that to the price on offer. A punter who runs the numbers properly spots when the book is offering 1.85 on something the model prices at 1.65, and that is the bet worth placing. A punter who runs the numbers by gut feel finds the book is usually offering less than the gut feel would demand.

Three filters separate a working selection from a guess. The first is scoring density: BTTS prices hold up in leagues where both teams average close to a goal a game, and they collapse in leagues where one side parks the bus and the other takes sixty per cent possession without finishing. The Championship, the Bundesliga, the Eredivisie and the Portuguese Primeira Liga have historically been friendly to the bet; lower-tier English football, the Italian Serie B, and several South American leagues have not. The second is fixture context: a cup tie between two cautious sides midweek behaves differently from a derby on a Saturday afternoon with both sides needing a win. The third is team news: a striker ruled out before kick-off, a defender suspended, a manager resting players for a bigger game the following week — all of these shift the price before kick-off and a punter who reads the team sheet at 13:45 for a 15:00 kick-off sees a different market than the one who checked it at 09:00.

The Bookmaker’s Margin Eats Every Price

Every BTTS price the punter sees carries the bookmaker’s margin, and the margin is not a fee on top of the price — it is inside the price. Two-way markets make this visible. Take an illustrative example at decimal odds 1.90 against 1.90 — the kind of even-money pricing a tight BTTS market produces. The payout share on each side is 1 ÷ (1 ÷ 1.90 + 1 ÷ 1.90), which works out as 1 ÷ (0.5263 + 0.5263) = 1 ÷ 1.0526 = 0.9500, or 95 per cent. The remaining 5 per cent is the bookmaker’s margin. Shift one side to 1.80 against 2.00 and the margin climbs; shift one side to 2.00 against 1.80 and it climbs the other way. A punter who never looks at the margin is paying whatever the book charges; a punter who does look can compare it across bookmakers and across markets on the same match.

The margin is the one number the bookmaker does not advertise, and it is the one number the punter can move. A 5 per cent margin across a season of bets returns 95p on the pound before skill; a 7 per cent margin returns 93p. The difference looks trivial on one bet and adds up to the difference between a winning season and a losing one across a thousand bets.

Free Tips Are Marketing, Not Analysis

Every bookmaker on the British market runs a free tips service. The tips are written by the same trading desks that set the prices, and the selections tend to favour matches the bookmaker has already priced attractively for its own reasons. A punter who follows free tips is following a marketing channel. A punter who follows paid tipsters is paying for someone else’s selection model, with the additional question of whether that model’s record is independently audited. The honest answer is that no one knows tomorrow’s outcome, and a punter who treats any tipster — free or paid — as a forecast is treating a marketing channel as a research function. The tipster’s record is the data; the tipster’s word is not.

The Two-Way Market and How It Shakes Out

A BTTS market is a binary: yes or no. Each side has its own price, and the two prices together reveal the bookmaker’s view of the match. A price of 1.83 against 2.00 on yes and no respectively implies that the book sees the match leaning slightly towards one team keeping a clean sheet. A price of 1.70 against 2.25 implies a heavier lean. The shape of the two prices is the information, and a punter who reads them side by side gets more out of the market than a punter who reads them one at a time.

The market moves from the moment it goes live to the moment the referee blows for full time. Goals change it; team news changes it; weather changes it; market volume changes it. A punter who places a BTTS bet the night before kick-off and a punter who places the same bet twenty minutes before kick-off are betting on the same fixture at different prices, and the difference between the two prices is the book’s response to new information.

Price Comparison Is Where the Edge Lives

The single edge a recreational punter can build is comparing BTTS prices across bookmakers on the same match. The Premier League fixture between Arsenal and Brighton might price at 1.80 on one firm, 1.85 on another and 1.91 on a third. The 1.91 is the better price on the same outcome, and the punter who takes it captures eleven per cent more return on the same stake than the punter who took the 1.80. That gap is not the punter’s edge — the bookmaker’s margin is still inside every price — but it is the most reliable single improvement a recreational punter can make.

Cash Out Versus Letting the Bet Run

Several GB-licensed bookmakers offer cash out on BTTS markets. Cash out settles the bet before full time at a price the bookmaker sets in response to the live action. The price is always tighter than the equivalent price on the open market, because the bookmaker knows exactly what state the bet is in. A BTTS yes bet at 1.91 pre-match that is still alive at 0-0 in the seventieth minute will offer a cash out of roughly 0.30 to 0.40 — the punter is being offered a fraction of the original stake back because the live price of a goal before full time has compressed sharply. The bookmaker is not being generous; the bookmaker is pricing the remaining uncertainty. Punters who routinely cash out BTTS bets before the whistle pay for the convenience in long-run return.

The Operators Licensed to Take the Bet

Every bookmaker taking BTTS bets from customers in Great Britain needs a Gambling Commission remote licence. The Commission’s public register is the test of who holds one, and it can be searched by business name, trading name, domain or account number. A licence in another jurisdiction does not substitute. Below is a comparison of ten GB-licensed bookmakers that carry BTTS markets on football, with the licence data taken from the Commission’s register.

Comparison Table — GB-Licensed BTTS Bookmakers

The table is a snapshot rather than a verdict. The licences are the floor; the market coverage, the price depth and the in-play handling are what separate the operators above the floor from each other.

BetUK

BetUK runs under LeoVegas Gaming PLC on Gambling Commission account 39198, a remote general betting standard licence for real events. The site’s football coverage prices BTTS across the Premier League, the Championship and selected European leagues, and the welcome structure attached to the brand excludes virtual sports, esports and non-UK or Irish horse racing from free-bet stakes. A punter who plans to use a free bet on BTTS will not hit any of those exclusions, but a punter who wanders into a virtual football match will.

Betway

Betway is licensed under Betway Limited on Commission account 39372 and has been a fixture on the British market since the late 2000s. BTTS is priced across the major European leagues and the lower English tiers, and the welcome structure attached to new UK and Irish customers issues £40 in free bet tokens — four £10 instalments — on settlement of a first bet of £10 or more at minimum odds of 2.0, with a 7-day expiry and debit-card deposits only. The debit-card restriction matters: a punter who funded the account with an e-wallet or a bank transfer does not qualify for the free bets, and a punter who took the free bet and tried to use it on a BTTS market priced below 2.0 would lose it on the minimum odds rule.

Midnite

Midnite runs under Midnite Limited on Commission account 101839. The site’s football section covers the Premier League, the Championship and the major European leagues with both pre-match and in-play BTTS markets, alongside acca builder and price boost features. The welcome structure attached to new customers offers £25 in free bets plus 50 free spins on a qualifying first bet of £5 or more at minimum odds of EVS (2.0) within 14 days of opening the account, with a 7-day expiry on the free bets. That window is twice as long as Betway’s and lets a punter wait for a price he likes rather than scrambling to use the credit before it burns.

DAZN Bet

DAZN Bet runs under DZBT Limited on Commission account 48756, with Cash Out, Bet Builder, daily bet boosts and in-play betting advertised across the site. Cash Out is a feature, not a guarantee: the help pages make clear that cash out availability is not guaranteed and that bets stand at their original terms if cash out is unavailable at any moment. A BTTS punter who plans around cash out needs to plan for the moment when cash out is not there, not the moment when it is.

Betboro

Betboro runs under Webmedia Development N.V. on Commission account 44181 and offers in-play markets and cash out across football, racing and tennis, with boosted odds on selected singles from £10 stakes and responsible gambling tools including deposit limits, reality checks and self-exclusion. The boosted-odds floor at £10 makes the price boosts accessible to a recreational punter rather than a high-stakes one, which is unusual for the segment.

DragonBet

DragonBet runs under DragonBet Ltd on Commission account 64908 and the app carries a strong Welsh-football and Welsh-rugby flavour alongside the usual Premier League, Championship and English Football League coverage. In-play and bet builder are offered, BTTS is priced on football, and ante-post markets are available on selected events.

Bet600

Bet600 runs under Tyche Tech Limited on Commission account 44731 and pays Best Odds Guaranteed on horse racing — the starting price overrides the early or show price if the SP is bigger. The BOG applies to racing, not to BTTS, and a punter who wanders into the football section expecting the same concession will not find it.

Geoff Banks

Geoff Banks runs under GB Sports Advisors Limited on Commission account 54095 and offers live in-play prices and ante-post markets on future events. BTTS is priced across the major football leagues and the in-play coverage lets a punter read a price after kick-off, though the depth of markets on a Tuesday night Conference fixture is thinner than the depth on a Saturday Premier League game.

Sky Bet

Sky Bet runs under SBG Sports Limited on Commission account 67370 and is one of the largest GB-licensed bookmakers by customer base. BTTS is priced across the full Premier League and Championship card and across selected European leagues, and the welcome structure attached to new customers issues £30 in free bets as three £10 tokens on settlement of a first single or each-way bet of 5p at odds of 1/1 or greater, with a deposit floor of £5. The 5p minimum stake is a curiosity: it lets a punter place a qualifying bet for less than the price of a stamp, which is either generosity or a marketing ploy, depending on how a punter reads it. Sky Bet’s published football rules settle the bet on ninety minutes plus stoppage time and apply the abandoned-match void rule described earlier.

Copybet

Copybet runs under Copybet UK Limited on Commission account 53774 and offers Best Odds Guaranteed all day, every day on UK and Irish racing, and pays first past the post on horse racing even when the winner is later disqualified. BTTS is priced on football, and the racing concessions do not extend to BTTS.

The Legal Framework Behind the Market

The Gambling Commission licenses the entire British commercial market under the Gambling Act 2005, which covers Great Britain — England, Scotland and Wales. Northern Ireland sits outside the Act under its own older legislation, and a GB licence does not extend there. An operator whose remote facilities are used in Great Britain needs a Commission licence wherever it is incorporated, since the Gambling (Licensing and Advertising) Act 2014 closed the point-of-supply loophole that once let overseas firms serve British customers from a Malta or Gibraltar base without a British licence. A Curaçao, Maltese or Gibraltar licence by itself is not enough.

There is no statutory list of permitted markets. An operator holds a licence for a category — remote general betting standard (real events), remote general betting standard (virtual events), remote general betting limited, remote pool betting or remote betting intermediary — and offers markets under its own terms and the Commission’s Licence Conditions and Codes of Practice. BTTS is a real-event market and falls under the remote general betting standard (real events) category that every operator on the list above holds. The fact that a market is offered by a GB-licensed operator is not in itself a Commission endorsement of the market’s structure; it is the operator’s own decision, governed by its licence conditions.

Verifying a Licence

A punter who wants to verify that a bookmaker holds a current GB licence searches the Commission’s public register using the details noted above. The register records the licence type, the categories on the licence, the status (active, suspended, revoked), and the trading names and domains linked to the account. A licence that has been suspended or revoked will show that status on the register; a licence that has never been issued will not appear at all. The register is the whole test. Anything a bookmaker says on its own site about being “fully licensed” or “UK-regulated” is consistent with holding a licence, but only the register confirms it.

A related question is what “licensed” protects the punter from. The answer is more than it looks. A licensed operator is bound by the social responsibility code, the technical standards, the marketing conditions, the bonus cap and the financial vulnerability checks described below; a licensed operator’s customer funds are protected under the Commission’s rules; a licensed customer has access to approved alternative dispute resolution if the operator and the punter cannot agree; a licensed customer is covered by GAMSTOP for self-exclusion. An unlicensed operator offers none of these, and a punter who uses one has no British recourse if the operator withholds funds.

Minimum Age and Identity Verification

The minimum age for gambling in Great Britain is 18. Name, address and date of birth are verified before the customer can deposit or gamble, including with a free bet or bonus, and the verification has applied since 7 May 2019. There is no anonymous play at a licensed site. A punter who objects to identity verification on principle has no licensed option.

In-Play Betting

GB bookmakers offer in-play betting and the controls are the operator’s licence conditions and its customer-protection duties. In-play BTTS prices move with each goal, each substitution and each booking; the market is live from kick-off to the final whistle, and prices can be suspended at any moment at the bookmaker’s discretion. There is no statutory prohibition on in-play betting and there is no statutory cap on in-play stakes. A punter who reads “in-play is unrestricted” as a legal conclusion is overstating what the law actually says.

Protecting the Punter and the Punter’s Money

The British framework treats player protection as a licence condition rather than an option. The main instruments are GAMSTOP, financial vulnerability checks, deposit limits and the bonus cap.

GAMSTOP

GAMSTOP is the national multi-operator online self-exclusion scheme, and a mandatory licence condition for online operators since 31 March 2020. A punter who registers with GAMSTOP is excluded from every licensed online operator for a chosen period — six months, one year, five years, or five years with auto-renewal. After the minimum period the exclusion remains in place for a further seven years unless the punter asks GAMSTOP to remove it. GAMSTOP covers online sites and apps; betting shops run a separate scheme. A punter who has self-excluded and then tries to open a new account at a licensed operator will be refused at the verification stage, before any deposit is accepted.

Financial Vulnerability Checks

A financial vulnerability check applies to licensed remote betting when a punter’s deposits minus withdrawals exceed £150 in a rolling 30-day window. The check has applied since 28 February 2025, under LCCP condition 3.4.4, and is a public-record check — bankruptcy, county court judgments and the like — rather than an income check or a credit reference check. It is automatic and the punter does not opt in. A punter who crosses the £150 threshold in a single month will be asked for the additional information the check requires.

A separate, more searching regime — the financial risk assessments sometimes called “affordability checks” in the press — was announced in a staged plan, with no start date as of the most recent Commission communication. The state of play is “announced, staged, no start date” and that is what a punter should write or say.

Deposit Limits

Licensed operators must offer a gross deposit limit on a fixed time frame under Remote Technical Standard 12. The first changes have applied since 31 October 2025, and a second phase was postponed to 30 September 2026; whether that second phase is now live is not established. The key point is that there is no state-set deposit ceiling: the limit is the punter’s own choice, and a punter who sets a £50 weekly limit and then tries to deposit £100 is refused by the operator’s own system.

The Bonus Cap

Wagering requirements on bonuses are capped at 10x from 19 January 2026, and mixed-product promotions — an offer that requires gambling on two or more product types such as betting, casino, bingo and lottery — are banned. A £10 bonus at 50x wagering requires £500 of qualifying bets; under the cap no wagering requirement can demand more than £100 of qualifying bets for a £10 bonus. Whether the cap applies to free bets with no wagering condition, and any cap on the money value of a bonus, are not settled by the published rule and depend on how each operator applies it.

Help and Support

GamCare runs the National Gambling Helpline; GambleAware funds treatment and research; the NHS runs gambling clinics in several regions; Gamblers Anonymous runs peer-support meetings. The contact details are not in this guide because they belong to the organisations themselves and a punter who needs them will search for them directly.

Payments, Tax and the Offshore Question

Payments

Credit cards are banned for gambling in Great Britain since 14 April 2020, including credit-card-funded payments through an e-wallet. Debit cards and bank-based payments are not covered by that ban, and a punter who funds an account from a current account has no equivalent restriction. Cryptocurrency deposits at licensed operators are not established by any published rule and the question is best answered by each operator’s own terms. A British named-account rule applies to withdrawals: the operator pays back to the same payment method the punter used to deposit, and the punter cannot route a withdrawal to a third party.

Tax

The punter pays no tax on betting winnings in Great Britain — this is general information rather than tax advice, and a professional gambler should ask HMRC or an adviser. General Betting Duty is the operator’s tax on gross profits at 15 per cent, rising to a 25 per cent remote betting rate within it from 1 April 2027 on remote bets that are not on UK horse racing; UK horse racing, self-service betting terminal bets, pool betting and in-person betting stay at 15 per cent. Whether operators pass duty through into odds is not established, and a punter should not assume the rate is reflected in the price.

Offshore

A GB licence is compulsory at the point of consumption, and providing gambling facilities in Great Britain without the licence the Act requires is an offence under section 33 of the Gambling Act 2005 — aimed at the operator, with penalties on summary conviction up to 51 weeks’ imprisonment, a fine up to level 5, or both. There is no offence aimed at the customer, and a punter who bets on an unlicensed site does not commit a crime by doing so. What the punter loses is the layer of protection: no GAMSTOP coverage, no Commission complaints route, no approved dispute-resolution body, no British consumer redress if funds are withheld, and no binding by the bonus cap or the financial vulnerability check. Enforcement is disruption rather than blocking: cease-and-desist notices, search-engine referrals, work with registrars, hosts and payment providers, and forthcoming court-order DNS blocking powers that have not yet entered operation.

Worked Example — Reading a Margin Off Two Prices

The margin of a two-way market is the cleanest calculation a punter can run on the page, and it is worth doing once by hand.

Take an illustrative BTTS market at decimal odds 1.90 against 1.90 — an even-money price on each side, the kind of shape a tight match produces. The implied probability on each side is 1 ÷ 1.90, or 52.63 per cent. Summed across both outcomes the implied probabilities total 105.26 per cent. The excess over 100 per cent is the bookmaker’s margin: 5.26 per cent, which rounds to a 5 per cent margin on this market.

The same calculation at 1.80 against 2.00 produces a payout share of 1 ÷ (0.5556 + 0.5000) = 1 ÷ 1.0556 = 94.74 per cent and a margin of 5.26 per cent. The same margin in a different shape — the bookmaker has pushed the favourite shorter and the underdog longer while keeping its own cut constant.

The same calculation at 2.10 against 1.75 produces 1 ÷ (0.4762 + 0.5714) = 1 ÷ 1.0476 = 95.45 per cent and a margin of 4.55 per cent — a cheaper market for the punter, although the price the punter takes will be 1.75 or 2.10, not the average.

The practical lesson: the margin is a band, not a single number, and the band shifts with the price. A punter who runs the calculation across a sample of BTTS markets will see margins from roughly 4 per cent on the most competitive fixtures to 8 per cent or higher on the lower leagues, and the spread is the spread a punter can compress by shopping the price.

Choosing Among the Ten

Ten operators is too many to pick a single favourite from, and the question of which one is “best” depends on what the punter is doing. A punter chasing price will pick whichever operator has the longest BTTS price on the match in question; a punter chasing product depth will pick the operator with the deepest in-play markets and the most bet-builder combinations; a punter chasing racing will pick the operator with the strongest BOG concession; a punter chasing welcome credit will pick the operator whose welcome structure fits his staking pattern.

The one judgement that holds across all of them is that every operator above holds a current GB licence, every operator settles football on ninety minutes plus stoppage time, and every operator voids abandoned matches according to its own terms. That is the floor; everything above the floor is choice.

What This Page Has Set Out to Do

Both teams to score betting is a market built on three observable things: the price, the rules, and the operator’s standing. The price is what the punter pays; the rules decide what the bet pays out on; the operator’s standing decides whether the punter is protected when the operator does not pay out. A punter who reads all three before placing the bet is a punter who gives himself a chance. A punter who reads only the price is a punter who has given the margin a head start.

The 2026 market is competitive, the regulation is firm, the products are richer than they were five years ago and the margin is the same enemy it has always been. The work of the punter has not changed: read the price, read the rules, read the operator’s standing, and place the bet on the difference.

Frequently Asked Questions

Where can I bet on both teams to score?

Every GB-licensed bookmaker prices both teams to score on Premier League, Championship and selected European fixtures. Operators like BetUK, Betway, Midnite, DAZN Bet, Betboro, DragonBet, Bet600, Geoff Banks, Sky Bet and Copybet are licensed to carry it. Search the register using those details to confirm an operator’s licence status.

What is a both teams to score bet?

A both teams to score bet is a two-outcome wager on whether each side scores at least once during normal time. “Yes” wins when both score; “no” wins if at least one fails. Settled after ninety minutes plus stoppage time, extra time and penalty shootouts do not count. It is a core football market at all licensed bookmakers.

How can it be checked that a bookmaker holds a Gambling Commission licence?

Search the register using those details. The register displays the licence type, status, and linked trading names and domains. A suspended or revoked licence will show; an unlicensed brand will not appear. The register is the test, and the table above lists the licence accounts for the featured bookmakers.

How is the return on a bet worked out from the stake and the odds?

For a single bet, the return is stake multiplied by odds and the profit is stake multiplied by (odds minus one). A £10 bet at decimal odds of 1.91 returns £19.10. For a combination, the odds of each leg multiply into one price, so a double at 1.91 and 2.50 combined returns £47.75 for a £10 stake if both win.

What is the bookmaker’s margin and how can it be seen in the odds?

The margin is the share of every pound staked that the bookmaker keeps. For two-way markets, sum the implied probabilities (1 divided by odds) and subtract 100 per cent. A market at 1.90 against 1.90 implies a 5.26 per cent margin. Comparing margins across operators is the most reliable way to find the most competitive pricing.

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