New UK Betting Sites in 2026: Which Brands Just Joined the High Street Online

Updated October 2026

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The honest lead sits with the Gambling Commission’s public register. A betting site becomes “new” the day its licensee is recorded there, and every brand reviewed below carries a live remote licence under its own company name. Marketing calls them “new” once a launch date; the register treats them as “new” until the licence has been on file long enough for an established customer base. This guide tracks 10 brand-new UK-facing sportsbooks, ranks them on the things a punter can verify, and points out where each one pays its way and where it does not.

This page reflects information current as of 27 October 2026, cross-checked against the Gambling Commission’s public register for remote general betting licences, the App Store listings each operator publishes, and the operators’ own published terms.

What Counts as a “New” Betting Site

Three definitions jostle for space online, and only one of them holds up to a registrar’s check.

The first is the marketing definition: a brand is “new” the day its homepage goes live. That date is often a soft launch weeks ahead of the press release, and a few operators, including Silkbet, were still behind a placeholder at the time this guide was assembled. The second is the user-perception definition: any site the reader has not seen before. That one captures incumbents under new names. The third is the legal one, and it is the only one this guide uses. Under section 33 of the Gambling Act 2005, as tightened by the Gambling (Licensing and Advertising) Act 2014, an operator whose remote facilities are used in Great Britain needs a Commission licence regardless of where it is incorporated. The day that licence is granted and the day the brand goes live are sometimes years apart.

A licence alone does not make a site worth using. The Commission’s job is to set the floor; the operator sets the ceiling, and the ceiling is the price, the market depth, the withdrawal time and the bonus term the punter actually meets. What follows is a reading of those ceilings, using the register as the entry ticket.

The Sports and Tournaments Worth Following

Fresh bookmakers do not invent sports. They buy the same feeds the established names already carry and rebuild the interface on top, which is why a launch rarely shifts a fixture list. What shifts is which tournaments the new operator is willing to take a position on early, and how much it pays out when a Premier League outsider wins at the Etihad.

Football remains the anchor. The 10 bookmakers reviewed here all carry English Premier League, English Football League, the Champions League, La Liga, the Bundesliga, Serie A and Ligue 1 to a price, and most carry the Scottish Premiership and the Women’s Super League as well. bet365 holds an official partnership with UEFA’s Champions League, which gives it privileged access to in-play data feeds and means its prices on Tuesday and Wednesday nights lead the screen; that partnership is what its App Store listing describes as the reason the app sits at the top of the UK download chart.

Horse racing carries Best Odds Guaranteed at William Hill from 8 AM on the day of the race, on both single and multiple bets, but not on ante-post, tote or pari-mutuel markets. BOG is the British bookmaker’s quietest gift to a racing punter: back a horse at 6/1 the night before, take the 9/2 the SP returns, and pocket the difference. New sites rarely match that promise in their first year, which is why the racing sections of fresh sites tend to read thinner than the football ones.

Tennis, golf, cricket, rugby union, rugby league, boxing, MMA, darts, snooker, basketball and American football round out the staple offer. Esports sits in the same bracket as a real-world event for licensing purposes; virtual sports are a separate category. Politics, TV talent shows and novelty markets appear at most UK-licensed bookmakers, and no statutory prohibition covers them. None of the reviewed operators does only one sport, and none of them does all of them well; the difference is in the depth of the secondary sports, not whether they exist.

The New Bookmakers, Named and Sorted

Ten names sit in this guide. Each carries a Commission licence for remote general betting on real events, and each takes part in GAMSTOP as a condition of that licence. The reviews below are based on the licence, the operator’s own terms and the App Store listing.

A note on shape. Several well-known brands sit on the same licence. Paddy Power and Betfair are run by the same Flutter licensee; Ladbrokes and Coral are run by the same Ladbrokes Coral licensee; the bet here is between the trading name and the Commission account number that name is filed against. None of the 10 names below is a shell for a hidden parent. Each is a real licensee, and each licensee is named in the public register against the brand.

Ranking the 10 New UK Betting Sites

The four are the brand name, the Gambling Commission licence number, the licence holder’s name, and what the operator’s own terms say about the key subject. The extra is a verdict line written for each brand from what the rows above it show.

The Brand-by-Brand Landscape

That table reads like a register because it is one. The matter this guide adds sits in the verdict that closes each brand write-up below.

NetBet — The Long-Tail Specialist

NetBet runs a Commission licence for remote general betting on real events, and the App Store listing describes its sports product as one built around Daily Boosts, Profit Boosts and free-bet offers, all supported by a Bet Builder with instant dynamic odds and sports stats for the major leagues. That toolset suits a punter who bets on the Premier League and the Champions League in singles and short accumulators, and who values a Bet Builder that updates as selections are added rather than locking the price at construction.

The welcome-offer shape is not published with a fixed token, and NetBet’s own terms describe its offer as ongoing and varied rather than as a single one-off. The terms also publish a 10x wagering cap on bonuses where one applies, in line with the Commission’s January 2026 promotion rules. The verdict: a brand built for the daily football and the long-tail tennis, with a welcome structure that asks the punter to read the page on the day rather than carry a code.

BetUK — The Football-Acca Shop

BetUK runs under the LeoVegas Gaming PLC licence, and its offer is the clearest in the cohort. A £10 first bet unlocks four £10 free bets, two of which are locked to football accumulators of four selections or more and two to multiples of two selections or more. Each token is valid for seven days from issuance, and the small print asks the customer to opt in before placing the qualifying bet.

The shape matters: the free bets are tied to accas, not singles, and the seven-day window is short enough that the customer who forgets about a token forfeits it. The terms also impose a minimum price on the qualifying bet, since a £10 stake at 1.01 is not the kind of qualifying bet a welcome offer is built around. The verdict: a fair welcome shape for the punter who bets on accas anyway, with the small print that any welcome offer in this market now carries.

Midnite — The Late-Night In-Play Name

Midnite carries a Commission licence issued under the more recent cohort of account numbers and runs in-play markets on its homepage, with an acca builder, popular accas and named price boosts, each of which carries a maximum-stake limit printed next to the boosted figure. The site accepts Visa, Mastercard, Apple Pay, Google Pay and Trustly, and links to GambleAware, GamCare, GamStop and BetBlocker in its safer-gambling section.

The maximum-stake limit on the boost is the line that matters. A boosted price with a £5 cap is a different offer to a boosted price with a £500 cap, and the difference is not visible until the betslip is opened. The verdict: a strong in-play bookmaker whose boosted prices deserve a second look for the cap, not just the headline number.

BoyleSports — The Irish Touch

BoyleSports runs a UK remote licence under Boylesports Enterprise and publishes its sports welcome offer as £20 in free bets for a £10 qualifying bet, with a parallel €30 in free bets for a €10 qualifying bet for Irish customers. The app carries Irish racing and GAA alongside the British football staples, which makes it the natural fit for a punter with one eye on Punchestown and the other on the Premier League.

The dual-currency welcome structure means the offer is published in two markets at once, and the small print in each market asks the customer to place the qualifying bet within a tight window. The verdict: a brand that bridges Irish and British racing, with a welcome offer that reflects the dual pricing.

888sport — The All-Rounder

888sport is the trading name of 888 UK Limited, and its feature list is the longest in this cohort. Pre-match and in-play betting, cash out, a Bet Builder, racing streams, BetFinder form tools, a live bet feed and daily boosted odds across the football and racing cards. The App Store listing is the source for all seven features, and the betting site itself carries each in the top navigation.

The depth of features is a fair statement of what the brand does. The harder question is whether the price matches the headline. The 888sport terms describe daily boosted odds but not a fixed margin floor, and the daily offer is rebuilt each morning. The verdict: a brand to open an account with on the strength of its toolset, and to check the price on the slip before confirming.

Matchbook — The Exchange

Matchbook runs a Commission licence for two categories: remote general betting on real events, and the remote betting intermediary category that is the legal cover for betting exchanges. The pricing model is the opposite of a bookmaker’s: customers back and lay outcomes against each other, and Matchbook takes a commission on net winnings rather than baking a margin into every price. That is the structural reason exchange prices are sharper than fixed-odds prices on the same outcome.

The exchange shape is also why a Matchbook account is a different account to the other nine on this list. Liquidity is what makes an exchange work, and the volume of money on the most popular football and horse-racing markets is the difference between a price that holds and a price that walks when a backer steps in. The verdict: the right choice for the punter who wants exchange liquidity and is happy to learn the back-and-lay model, and the wrong one for the punter who wants a fixed-odds single at the touch of a button.

Spreadex — The Spread-Betting Branch

Spreadex carries a Commission licence for fixed-odds sports betting and a separate Financial Conduct Authority registration for spread betting on financial markets. Both sit on the same account, and the dual cover means a customer can run a spread bet on the FTSE 100 and a fixed-odds single on a Premier League match from one wallet. The Spreadex homepage carries the warning that spread-betting losses can exceed the original deposit, which is the regulatory line every spread-betting firm publishes.

The warning is not a piece of marketing copy. Spread betting is a leveraged product, and a £1-per-point stake on the FTSE at 7000 points is a £7,000 position. A punter who has not used a spread book before should read that warning as a literal description of what can happen. The verdict: a strong choice for the experienced spread bettor who also wants a sportsbook, and a brand to approach carefully if the spread side is new.

Unibet — The 25-Year Operator

Unibet is the longest-established name on this list, but the licence it runs on is still a Commission account, and the operator’s own UK homepage is still Platinum Gaming Limited (Gibraltar). The site lists deposit limits, a Player Profile test, product restrictions and self-exclusion in its safer-gambling section, and links to BeGambleAware, GamCare, GAMSTOP, Gambling Therapy and the BGC. The App Store listing describes Unibet as operating since 1999.

A 25-year operator is a different proposition to a brand launched last month. The price is sharper because the liquidity pool is bigger, the markets are deeper because the trading team has been building them since the early 2000s, and the safer-gambling tools are mature because the regulatory framework they sit inside has matured with them. The verdict: the right bookmaker for the punter who values depth over novelty, with the trade-off that the welcome offer tends to be smaller than the new brands’.

bet365 — The Volume Leader

bet365 runs a Commission licence under Hillside (UK Sports) ENC, and the App Store listing describes the app as the most downloaded sports-betting app in the UK and as the official global betting partner of the UEFA Champions League. Both descriptions are products of a pricing model that pays out quickly, settles markets early and pushes in-play prices to the screen faster than most competitors.

The partnership with UEFA is the structural reason for the in-play lead on the Champions League. bet365 receives data feeds from UEFA that smaller operators do not, and the price it posts on a goal in the 73rd minute is a price the rest of the market follows within seconds. The verdict: the right bookmaker for the in-play punter who wants the deepest feed and the fastest settlement, and the right bookmaker for almost nobody if the welcome offer is the deciding factor.

Tote — The Pool-Betting Survivor

Tote is the trading name of TDCO Limited, and the licence covers remote general betting on real events. The brand carries the legacy of the Tote’s high-street pool-betting operation, and the product mixes pari-mutuel and fixed-odds markets on British and Irish racing. The pari-mutuel side means the dividend is not known until the pool closes, which is a different rhythm to the fixed-odds bookmaker.

The pool structure is also the reason a Tote dividend on a 20-runner handicap pays more than the equivalent fixed-odds price on the favourite. A small pool on a long-shot winner pays out to the small number of backers who took the dividend, while the fixed-odds bookmaker pays the price it printed. The verdict: a brand worth an account for the punter who bets on racing and is happy to learn the pari-mutuel dividend, and a thin choice for the football-only punter.

The Legal Frame a New UK Betting Site Has to Live In

A licence is the entry ticket, and the rules inside the licence are the room the operator has to operate in. The Gambling Commission licenses the whole commercial market under the Gambling Act 2005, which covers Great Britain: England, Scotland and Wales. Northern Ireland sits under different law, and the phrase “GB-licensed” is the right one to use when a brand is regulated here. A Gibraltar, Malta or Curaçao licence is not a substitute: under sections 33 and 36 of the 2005 Act as amended by the Gambling (Licensing and Advertising) Act 2014, an operator whose remote facilities are used in Great Britain needs a Commission licence regardless of where the company is incorporated.

Five categories of remote licence cover the betting market. Remote general betting standard (real events) is the licence every brand on this list holds, and it covers pre-match and in-play betting on real-world sport. Remote general betting standard (virtual events) is the category for computer-generated fixtures. Remote general betting limited is the small-stakes variant. Remote pool betting covers pari-mutuel products such as Tote’s. Remote betting intermediary is the exchange category, and Matchbook is the only brand on this list that holds one.

Minimum age is 18. Identity is verified before the first deposit, since 7 May 2019, and the check covers the free bet as well as the cash stake. The Commission’s public register is the whole test of whether a brand holds a licence: it can be searched by business name, trading name, domain or account number, and a brand whose name is not on the register is unlicensed for the purposes of British law. Licensed operators use .com as well as .co.uk, so the domain alone proves nothing; the licence number is the proof.

Financial spread betting is regulated by the Financial Conduct Authority, not the Commission, which is the regulatory split Spreadex sits across. A spread-betting account with Spreadex is FCA-regulated for the financial side and Commission-regulated for the fixed-odds sports side. The two regulators are different bodies with different remits, and the warning that spread-betting losses can exceed the deposit is a regulatory requirement, not a marketing line.

What an Unlicensed Site Costs the Punter

The phrase “not on GAMSTOP” sits in the search terms, and the honest one is “not protected by the British regulatory framework”. An unlicensed site offers none of the Commission’s safeguards: no GAMSTOP self-exclusion coverage, no Commission complaints route, no approved alternative dispute-resolution service, no British consumer redress if funds are withheld, no protection from the 10x bonus wagering cap and no application of the £150 financial vulnerability check.

The offshore site’s terms are what the consumer gets. There is no statutory prohibition on a British customer placing a bet with an unlicensed operator; the offence is on the operator under section 33 of the Gambling Act 2005. Enforcement is disruption, not blocking: the Commission issues cease-and-desist notices, refers sites to search engines, and works with registrars, hosts and payment providers. Court-order DNS blocking powers have been granted or are about to be granted, but ISP-level blocking is not in operation in the way some coverage suggests.

The honest framing is the comparison. A licensed site asks for identity before the first deposit, applies a £150 vulnerability check at higher spend, runs a GAMSTOP check on every new account, and caps bonuses at 10x wagering. An unlicensed site does none of those, and offers no British recourse if a withdrawal is delayed or refused. Neither is “the safe choice” by default; the licensed site is the choice that surfaces the checks, and the unlicensed site is the choice that does not.

Responsible Gambling at a New UK Site

The safer-gambling tools every GB-licensed bookmaker is required to offer sit in the same place on every site, and the differences are in how visible they are.

Deposit limits are the customer’s choice, set on a fixed time frame. The first phase of the new Remote Technical Standards has been in force since 31 October 2025; the second phase was postponed to 30 September 2026 and whether it is live is not established from the published record. There is no state-set ceiling for deposits or losses: the limit is the customer’s. Self-exclusion via GAMSTOP is the national multi-operator scheme, mandatory for every online operator since 31 March 2020. The periods are six months, one year, five years or five years plus auto-renewal, and after the minimum period the exclusion stays in place for a further seven years unless the customer asks GAMSTOP to remove it. A financial vulnerability check (LCCP condition 3.4.4, in force since 30 August 2024) applies to a licensed remote account when deposits minus withdrawals exceed £150 in a rolling 30 days (since 28 February 2025). It is a public-record check rather than an income or credit reference check. Financial risk assessments are announced in a staged plan with no start date as of the Commission’s 7 July 2026 article; write them as “announced, staged, no start date” rather than “in force”.

Unibet’s homepage lists deposit limits, a Player Profile test, product restrictions and self-exclusion, and links to BeGambleAware, GamCare, GAMSTOP, Gambling Therapy and the BGC. Midnite’s homepage links to GambleAware, GamCare, GamStop and BetBlocker. The pattern across the cohort is the same: a footer of help-line logos, a link to the safer-gambling tools in the account menu, and a self-exclusion link in the GAMSTOP section of the registration form. Help lines are GamCare (which runs the National Gambling Helpline), GambleAware, the NHS gambling clinics and Gamblers Anonymous.

Bonuses and Free Bets, and the Terms They Carry

A welcome offer at a British licensed bookmaker in 2026 is a different product from the same offer five years ago. The promotion rules that came into force on 19 January 2026 cap wagering requirements on bonuses at 10x: a £10 bonus at 50x wagering needed £500 of qualifying bets; under the cap, no more than £100 of qualifying bets is required. The rules also ban mixed-product promotions — an offer that requires gambling on two or more product types, for example “bet on football to get free spins”, is no longer permitted.

The mechanics of a free bet are the part the marketing tends to skip. A free bet whose stake is not paid back with a win is worth less than its headline number, and the value of a free bet at odds of 3.00 is £10 × (3.00 − 1) ÷ 3.00 × payout share, which on a market with a 95% payout share works out at £6.33 of expected value rather than the £20 of face value. The maths is the same in fractional odds: 2/1 means the same as 3.00 decimal, 5/1 means 6.00, 11/4 means 3.75, evens means 2.00. Where the bookmaker writes in fractions, the conversion to decimal is a ÷ b + 1.

The minimum price on a qualifying bet is the second line that bites. BetUK’s offer asks the customer to place a £10 qualifying bet before the free bets unlock, and the small print rules out bets at prices shorter than a stated floor. A £10 bet at 1.05 does not count as a qualifying bet; a £10 bet at 1.50 does. The shape is standard, and the floor is published in the small print, not the headline. The deadline is the third line: BetUK’s free bets are valid for seven days from issuance, and the customer who forgets about a token forfeits it. The cap on free-bet winnings is the fourth line, and a free bet whose payout is capped at a stated ceiling is worth less than its headline number at long prices.

Mixed-product promotions being banned is the structural change of January 2026, and it affects the shape of every welcome offer on this list. An offer that bundled a sports free bet with a casino bonus under a single wagering target is no longer allowed; the casino side either sits on its own terms or sits behind a separate opt-in. The rule is published in the Commission’s social responsibility code, and every licensed operator has rewritten its welcome page around it.

Payments and How Long a Withdrawal Takes

The payments landscape at a British licensed bookmaker has four pillars, and each carries a different cost.

Debit cards and bank-based payments sit at the base. Midnite accepts Visa, Mastercard, Apple Pay, Google Pay and Trustly, which is the pattern across the cohort. Apple Pay and Google Pay are the mobile-side accelerants: a debit card sits behind them, and the wallet handles the device-side authentication. Trustly is the open-banking layer that lets a customer move money from a bank account without typing the card number. E-wallets are the second pillar, and the licensed-operator side of the market is built around PayPal and Neteller, with Skrill in the third spot. The third pillar is bank transfer, which is the slowest but the safest at large value, and the fourth is the prepaid voucher (Paysafecard and its peers), which sits in the deposit-only column for most operators.

Credit cards have been banned for gambling in Great Britain since 14 April 2020 under LCCP condition 6.1.2, and the ban covers credit-card-funded payments through an e-wallet: a customer who tops up a PayPal balance with a credit card and then deposits to a bookmaker is using a banned funding path. The verification-before-deposit rule is the second payments pillar: identity is checked before the first deposit, and a source-of-funds question at higher spend is normal under the money-laundering rules. The third is the absence of a British named-account rule, an absence of a state list of permitted methods, and an absence of any rule for or against cryptocurrency at licensed operators: payments are described qualitatively and from each operator’s own terms.

Withdrawal speed depends on the method. E-wallets settle fastest, often within hours once the operator’s internal review is done. Debit cards and Trustly typically settle within one to three working days. Bank transfers settle within three to five working days, and the time the operator takes to approve the withdrawal sits on top of the time the bank takes to move the money. A welcome offer that asks for a withdrawal before the wagering target is hit will refuse the withdrawal and forfeit the bonus; that is the trade-off between speed and bonus.

Live Betting and Cash Out

In-play betting is offered by every brand on this list, and the controls on it are the operator’s licence conditions and customer-protection duties rather than a statutory rule. The Commission’s published position is that in-play markets are permitted at licensed remote operators subject to the LCCP, not that they are “unrestricted” as a legal conclusion. A bookmaker may restrict or close an in-play market on a single customer if the customer’s pattern of play triggers a responsible-gambling flag; that is a feature of the licence, not a loophole.

Cash out is the tool that lets a punter close a bet before the final whistle for a price the bookmaker offers. The cash-out price is a function of the current state of the market and the bookmaker’s own margin, and it sits below the back-and-lay equivalent at an exchange. 888sport publishes cash out in its feature list, and Matchbook offers the same function through its exchange-side tools. The trade-off is the difference between locking a smaller profit and letting the bet ride, and a customer who uses cash out on every position gives back margin over time.

Bet builders and same-game multiples are the second live product. NetBet runs a Bet Builder with instant dynamic odds; 888sport runs the same product under its own brand; Midnite calls it an “acca builder” rather than a bet builder, but the maths is the same. A bet builder on a single match is a combination bet whose odds are the product of the leg prices, and a four-leg builder at legs of 2.00, 2.50, 1.80 and 3.00 returns a combined price of 27.00. The margin on the builder is the sum of the margins on the legs, which is why a builder is sharper when each leg is from a deep market and softer when each leg is from a thin one.

What the Verdict on Each Brand Comes Down To

The verdicts above close on what the block above each one showed. NetBet’s verdict rests on its long-tail coverage and the dynamic-odds bet builder; BetUK’s verdict rests on a welcome shape that rewards accas over singles; BoyleSports’ verdict rests on the dual-currency welcome and the Irish racing depth. Midnite’s verdict rests on its late-night in-play feed and the maximum-stake caps attached to its boosted prices, which is the line the customer needs to check on the slip. 888sport’s verdict rests on the depth of its toolset and the daily rebuilt boosted-odds book.

Matchbook’s verdict rests on the exchange model and the commission rather than the margin, which is a structural advantage for the punter who has the volume to make liquidity work. Spreadex’s verdict rests on the dual regulator cover and the spread-betting warning, which is the literal description of the product’s risk. Unibet’s verdict rests on a 25-year track record and a mature safer-gambling suite, and bet365’s verdict rests on the in-play data feeds and the volume of customers that price follows. Tote’s verdict rests on the pari-mutuel dividend, which is the part of the offer that pays out at long prices when the pool is small.

The through-line is that each of these brands sits on a Commission account number, takes part in GAMSTOP and runs on the British regulatory floor, and each of them pays its way for a different kind of punter. The customer who wants an acca shop picks differently from the one who wants an exchange; the spread bettor picks differently from the racing-only customer. The 10 names above cover the spread.

Frequently Asked Questions

Which betting sites give free bets to new UK customers?

BetUK gives four £10 free bets when a new customer places a £10 qualifying bet within seven days of registering, with two free bets locked to football accumulators and two to multiples. BoyleSports gives £20 in free bets for a £10 first bet for UK players, with a parallel €30 structure for Irish customers. Every other reviewed bookmaker runs an ongoing free-bet or boosted-odds structure rather than a single published welcome token, and the small print on every welcome offer carries a minimum price on the qualifying bet and a deadline on the free-bet use.

How can a reader check that a bookmaker holds a Gambling Commission licence?

The Commission’s public register is the whole test, and it can be searched by business name, trading name, domain or account number. Every reviewed brand carries a remote general betting standard (real events) licence, and Matchbook additionally carries a remote betting intermediary licence. A brand whose name does not appear on the register is unlicensed for the purposes of British law, and the absence of a licence means none of the Commission’s safeguards apply.

How is the return on a bet worked out from the stake and the odds?

For decimal odds, the return is the stake multiplied by the odds: a £10 stake at odds of 3.00 returns £30, of which £20 is profit. The same calculation in fractional odds of 2/1 gives the same £30 return, because the fractional form (a/b) converts to decimal as a ÷ b + 1. For a combination bet, the leg prices multiply into one combined price, and the same stake-times-odds rule applies to the combined price. The bookmaker’s margin sits inside the odds, and a market with a 5% margin returns 95 p in expected value for every £1 staked across all outcomes.

What is the bookmaker’s margin and how can it be seen in the odds?

The margin is what the bookmaker keeps from every £1 staked on a market, and the rest is the payout share that returns to customers as winnings. On a three-outcome football match (home win, draw, away win) priced at 2.10, 3.40 and 3.60, the implied probabilities are 47.6%, 29.4% and 27.8%, which add to 104.8%, and the overround is 4.8%, which implies a margin of 4.6%. The higher the margin, the more the customer gives back over time. Matchbook’s exchange model takes commission on net winnings rather than baking margin into the price, which is the structural reason exchange prices are sharper.

How do fractional odds such as 5/1 convert to decimal odds such as 6.00?

The conversion is a ÷ b + 1, where a is the first number and b is the second. 5/1 becomes 5 ÷ 1 + 1 = 6.00, 11/4 becomes 11 ÷ 4 + 1 = 3.75, and evens (1/1) becomes 1 ÷ 1 + 1 = 2.00. The decimal price includes the stake, so a £10 stake at 6.00 returns £60, of which £50 is profit. A price shorter than evens, written as odds-on, sits below 2.00 in decimal form: 4/6 becomes 1.67, 1/2 becomes 1.50. Both forms describe the same market, and the bookmaker chooses which to display.

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